Let’s do a little experiment. Pull out your phone and type in your company’s website. You will see one of two things: a shrunken recreation of the website you’ve grown used to seeing on your desktop or a neatly rearranged … Continued
Physically locating your workforce may seem trivial, but if you want the yield train to run on time, you better track where your conductors are at. For an example, look no further than FedEx and UPS. These companies were two … Continued
By Patrick Boberg Human beings are visual animals. It’s hard for us to comprehend something unless we see or viscerally experience it. The perfect business example is the mind numbing effect analytics can have on a meeting when the person … Continued
By Patrick Boberg If your company is large enough to have an Information Technology department or even a single “IT” guy, you have no doubt had conversations about ecosystem — even if you haven’t used the exact term. Combine … Continued
By Patrick Boberg For some businesses and job roles, being in constant contact is paramount. It might be hard to stomach at first, but sales personnel, account executives, c-suite level employees, department heads, and many other positions are never … Continued
By Patrick Boberg Retaining high-value staff can be a treacherous high-wire act. Are you fostering a culture that matches industry expectations? Are your compensation levels competitive? Are there opportunities within your organization for staff to take on new challenges? … Continued
By Patrick Boberg Like it or not, social media has turned the business-to-consumer transaction into a relationship. The world seemed so simple before Twitter ushered in the era of real-time public complaints. When a customer had an issue, … Continued
There is no way around it; most businesses should have some form of a social media presence. The problem lies in which platform you should embark on first. Facebook? Although not perfect, it is the biggest and returns hoards … Continued
By Patrick Boberg Messaging is one of the hardest parts of a business’ job. You’ve established your means of production and internally defined what sets you apart from the competition; now all that’s left is selling it … Continued
By Patrick Boberg Literally every year since the personal computer was introduced, the mountain of business software and hardware has grown at an exponential rate. Some of these new tools can quickly be tossed aside as trivial, but others require … Continued