Reaching a new customer can be harder than ever these days. While media and product messaging is coming at consumers from every imaginable outlet, techniques have been developed to ignore and sidestep nearly all of it. To stand out, … Continued
By Patrick Boberg One of the worst aspects of working in a professional environment is email. Between Reply-All assassins, single sentence sinners and coworkers who write six-page love letters over the use of em dashes versus en dashes, most … Continued
by Patrick Boberg Everyone has to watch his or her expenses. Whether you’re a family, a startup or a Fortune 500 company, every dollar counts. Frugality can be even more important when considering technology expenses, as a poor purchase can … Continued