“Crushing It!”

In his 2009 international bestseller “Crush It,” Gary Vaynerchuk insisted that a vibrant personal brand was crucial to entrepreneurial success. In “Crushing It!,” Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier than they ever imagined possible by following “Crush It” principles.

In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, “Crushing It!” illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. ♦

“Be Our Guest”

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original “Be Our Guest,” Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing
even more of the business behind the magic of quality service. During the last 25 years, thousands of professionals from more than 35 countries and more than 40 industries have attended business programs at Disney Institute and learned how to adapt the Disney approach for their own organizations.

Ted Kinni has authored 13 business books. He has ghostwritten seven books for Booz & Company, Prime
Resource Group, The Walt Disney Company, LIF Group, and IMPAQ, Inc. He is also an active business journalist, whose articles and book reviews have appeared in a wide variety of periodicals, including cover stories
in Harvard Management Update, Across the Board, Training, Selling Power, Quality Digest, and Corporate University Review. ♦