Business Books

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By Randy W. Kirk
417 pages
Oct. 9, 2018

‘When Friday Isn’t Payday’

Randy Kirk founded 24-plus small businesses ranging from retail to manufacturing, advertising agency to consulting, and mail order to Amazon. He consulted with 180 companies including plastic surgeons, dentists,
retailers, restaurants, importers, lawyers, chimney sweepers, mortgage brokers and real estate agents.

In “When Friday Isn’t Payday,” you will learn how to increase sales and profits; the steps to starting a small business; the principles of selling success in any business; how to set goals for yourself and your business; how to hire, fire and manage people; how to market your business; how to buy a business; and how to get money for your business. The book has 400 pages of practical steps to more sales, more profits, and more peace of mind.

Kirk gives straightforward, actionable advice on how to succeed in small business today. If you’re looking for a roadmap to be successful in business, this book is it — a well-researched, easy to understand guide. This is a book for those buying a business or franchise, wanting to learn the basics of goal
setting, forecasting, budgeting, finance, sales, accounting; hiring, firing, managing and motivating; marketing; online advertising; social media; selling a business, crowdfunding; crisis management; website development; and networking. What separates this book from the pack is relentless practicality. ♦

By Paul A. Swegle
148 pages
June 8, 2018

‘Contract Drafting and Negotiation’

Author and attorney Paul Swegle has spent much of his career working closely with business colleagues in companies across several industries to negotiate and document commercial arrangements — contracts that supported the design, development, launch, distribution and marketing of countless products and services.

In doing so, Swegle has witnessed and celebrated countless successful commercial relationships, some lasting more than a decade. He has also learned important lessons from myriad ill-fated relationships, tripped up by
poorly written agreements, under-performing commercial partners and unexpected surprises of nearly every variety.

Swegle’s book presents practical insights accumulated and shared with business colleagues over a 20-year period. Its purpose is to help business persons negotiate agreements that achieve their business goals without creating unexpected and unnecessary risks and liabilities. Swegle’s guidance emphasizes mindfulness of the balance between protecting key interests while still getting important deals done.

Swegle has served as in-house general counsel to 12 different companies across many industries. He worked previously in the SEC’s Enforcement Division and its Division of Corporation Finance, and also served as a Special Assistant United States Attorney. Swegle gives talks around the country on startup law and fundraising, guest-lectures in business law and technology law classes, serves on the Board of Governors of the Washington State Bar Association and writes on a range of law, governance and finance topics. ♦

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