Tap in on 25 years of entrepreneurial leadership with straight and to the point, step-by-step information that shares important factors and secrets to a successful business.
This book will show you how to name your business and how to define your image including the importance of crafting your mission statement, your elevator speech and your slogan. This material might also be helpful if you already started your business and are looking to rebrand. A second grand opening can be one of your best marketing campaigns. “Grand Opening” is full of important ideas for new businesses and existing ones. ♦
Imagine what life would be like if you started every morning with small actions that created a chain reaction of positive benefits throughout your life. You’d probably feel more fulfilled, get more accomplished, and have a better direction for your career. All of this is possible when you add dozens of small changes to your daily routine. These habits don’t require much effort. In fact, most of these habits only take 5 minutes or less to complete. And all this can be done when you follow a strategy known as “Habit Stacking,” which works because you eliminate the stress of trying to change too many things at once. Your goal is to simply focus on a single routine that only takes about 15 to 30 minutes to complete. Within this routine is a series of actions or small changes. This book shares a list of 127 small actions, with specific instructions and resources on how to make these changes. ♦
In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing and profitable brands. Young, searching, fresh out of business school, Phil Knight borrowed $50 from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed $8,000 that first year in 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny and beautifully crafted, he tells his story at last. ♦