We think it’s safe to say that spring is finally on its way. The cold weather is beginning to recede, and people are starting their traditional spring cleaning regimens. Now is the perfect time for your company to do the same. Here at GreenMail, Inc., we know that customers will not only be getting rid of unwanted clothes, furniture and building materials, they’ll also be looking for spring discount deals. You’ll need an email marketing campaign specifically geared for the spring months if you want to take advantage of this seasonal trend. Here are seven spring marketing tips that we recommend to help get the word out about the great deals you might be offering.
1. Spring revival
Before you send out that initial email, tidy up by taking inventory of your email lists and segments. Have you been noticing a lot of bounce-backs and non-engagement? Put those email addresses and segments into categories so you can determine which ones are worth keeping.
Winter makes us want to hibernate, especially when it’s cold. Now that everyone is warming up with the spring sunshine, it’s the perfect time to jump start your customer base with a reactivation campaign. Whether admitted or not, everyone likes to feel missed. Think about including the words “we’ve missed you” in the subject line.
2. Carefully plant an email seed
Utilizing a theme is a great way to kick start your campaign. Create an introductory message that will be the first in a series of emails. These emails should center around a particular theme, mission or initiative that’s related to your business. If you stick with a themed campaign, you’ll see a definitive increase in reader engagement.
3. Splashy spring colors
Did you know research shows that color matters? Our moods are scientifically affected by the types of colors that we see. Now that spring has sprung, it’s an ideal time to invoke the spirit of spring by using spring colors. Use green and yellow to spruce up your email templates.
4. Call to action
Your call to action needs to be crystal clear if you want to engage your reader. Make sure your recipients LOOK at your message. Spring is the perfect time to incorporate lots of colors and big tabs. Be sure to hyper link the promotion to the appropriate source. Make your Email Blast stand out and focus on the benefit.
5. Garage sale
Everybody loves savings. Bargain hunters will be on the lookout for great spring deals, so target and reward these diligent customers with specific promotions. Emails featuring $ off in the subject line are about twice as effective as emails with percent off.
6. Give your customers something pretty to look at
Springtime is full of striking changes in visual elements all around us. We move from the cold starkness of winter to warm weather and bright colors. Amplify this change by including graphic elements, videos, gifs and cinemographs in your emails.
7. Share Some Happiness
The International Day of Happiness is also celebrated during spring. Capitalize on this by creating an email marketing campaign designed to spread happiness and goodwill among your subscriber base.
When good things happen to us, we feel better about ourselves, and our buying trends reflect it. Here at GreenMail, Inc., we know that your email campaign has the potential to brighten someone’s day. If you can make your customers happy, they’re more likely to engage with you. Springtime success is just around the corner. ♦
Pat Klopf is the owner of GreenMail Email Marketing, an Iowa company that helps companies all over the world with permission-based email marketing. He can be reached at 515-288-6245.