‘Thank You for Being Late’
In “Thank You for Being Late,” Thomas L. Friedman exposes the tectonic movements that are reshaping the world today and explains how to get the most out of them and cushion their worst impacts. You will never look at the world the same way again after you read this book.
“Thank You for Being Late” is a work of contemporary history that serves as a field manual for how to write and think about this era of accelerations. It’s also an argument for “being late” — for pausing to appreciate this amazing historical epoch we’re passing through and to reflect on its possibilities and dangers. To amplify this point, Friedman revisits his Minnesota hometown in his moving concluding chapters; there, he explores how communities can create a “topsoil of trust” to anchor their increasingly diverse and digital populations.
With his trademark vitality, wit and optimism, Friedman shows that we can overcome the multiple stresses of an age of accelerations — if we slow down, if we dare to be late and use the time to reimagine work, politics and community. “Thank You for Being Late” is Friedman’s most ambitious book — and an essential guide to the present and the future.
‘The 1-Page Marketing Plan’
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
In “The 1-Page Marketing Plan,” serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you’re just starting out or are an experienced entrepreneur, “The 1-Page Marketing Plan” is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book, you’ll discover how to get new customers, clients or patients and how make more profit from existing ones. You’ll also learn why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. ♦